Customer-Generated Branding sees spike in sales
Packaging Designed by Customers A Dog’s Life founder Todd Thedinga puts photos of customers’ pets on his product packaging. “Help me get on some dog treats,” read the entreaty onTwitter. The author promised “puppy kisses” in exchange for votes. The Twitter account belongs to Phineas, a Shiba Inu puppy. In March, Phineas’s owners, Sal and Noelle...
ShareThisHow much for a website? How long is a piece of string?
Has this happened to you. You’re talking with a client, a friend and you get asked the question – “How much for a website?” As of late my reponse has been – “How long is a piece of string?” The blank stare ensues before explaining how we would go about quoting their site. Things like...
Social Media Middlemen: The Missing Link Between Brands and Consumers
Are you just one lonely person preaching/spreading your company message via Social Media? Does every one in your company know what your are doing? Tom has outlined a couple steps on getting your middlemen setup to leverage your marketing strategy. Next time you’re out running some errands, give this simple experiment a try. Visit a...
Six Social Media Sins
Social media are not intended for you to syndicate your corporate message. Social media are here to facilitate open and honest dialogue with other individuals. If you are not open and honest, no one will want to engage with you, just as in nondigital life. When using social media to promote your business, avoid making...